Gen Z and Millennial consumers in the US look to purchase lower and non- alcoholic wine more than older drinkers, motivated by aligning with their peer group and reducing calorie intake- Wine Intelligence
Young People in UK Don't Drink Alcohol Because It's 'Cool Now' - Bloomberg
Millennials Are Drinking Less—But Still Not Sober - The Atlantic
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
5 Stats Behind the Gen Z Drink Trend That's Not Going Away - Drink Ripples
Millennials, Gen Z Drinks Less and Drags Down Alcohol Sales
February Download] - Knit Gen Z Alcohol Report
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
Exploring the Ins and Outs of Gen Z Purchasing Trends - BevAlc Insights
Gen Z Alcohol Trends: Insights into the Drinking Habits of Gen Z | Numerator
The Kids Are Alright: Tobacco, Alcohol and Cannabis Use Among Gen Z - New Frontier Data
The Kids Will Probably Be Alright - Looking at Generation Z Trends - SpitBucket
Gen Z is more sober than any other generation, why is this the trend? - Deseret News
New study shows millennials are drinking less, enjoying it more | Pittsburgh Post-Gazette
Alcohol, Millennials and Gen-Z - Leisure e-Newsletter
Wine Consumption and Trends Among Millennials | Collage Group
Why millennials and Gen Z are helping lead the zero-proof drink surge | CBC Radio
Gen Z: The Pendulum May Be Swinging Back - First Key Consulting
Alcohol consumption on the decline for Gen Z, studies suggest | Globalnews.ca
5 Stats Behind the Gen Z Drink Trend That's Not Going Away - Drink Ripples
Gen Z for zero tolerance: why British youth are turning off booze | Alcohol | The Guardian
Drug use, drinking, smoking, sex on decline among Gen Z
